A B C D F
 

SELECTED WORK


THE MULKA PROJECT.

Whilst visiting family in Arnhem Land I was approached by the Yirrkala Arts and Cultural Centre to reinvent their existing website. The aim of which was to showcase the rich historyand culture of the area whilst acting as an eCommerce revenue stream for the centre, making the most of the impressive indigenous art output. The result was two websites, one for the historical content and one to act as a virtual gallery, housed at a central umbrella site.

From the project's conception, I initiated a practice of working closely with indigenous and non-indigenous users, this included users with only limited computer skills as well as experienced users right through to the completion of the project to create:

- an interface that appeals and functions successfully to this very broad user base, including indignous and non-indigenous users, art buyers, cultural leaders and tourists;

- Incorporating the visual appeal of the natural assets of the physical landscape as much as possible in the UI to act as a selling point for both the cultural content as well as the artworks;

- Randomising the Home Page content on each load to promote equal exposure for the artists and represent all the different media whilst avoiding prioritisation content;

I worked with the development team to create a custom CMS using HTML, PHP and JavaScript to house the content which included using Sound Cloud to house the audio, YouTube to house the video and Flickr to house the vast image library. Using these free existing infrastructures meant cost savings as well as tested stability for the client.

These were many challenges I faced during this project, some language based, some geographical. The language barriers were overcome by conducting UI and UX workshops with the local indigenous leaders to devise solutions, with the very helpful aid of translators. The geographical factors were overcome using technologies such as Skype and screen sharing to iron out any confusions . launch

The Mulka ProjectThe Mulka Project


ACTIVIA YOGURT.

Whilst contracted to George Patterson Y&R, I was asked to design the new Activia website for the Australian launch. I worked through the existing wireframes with the development team to refine and further progress the IA concept.

The website format was required to have various formats to allow for the blog style "conversations" with Activia's customers, as well as a Flash product carousel.

The result is a visually appealing, functional website, offering nutritionist tips, product information and customer integration through social mediums and live feedback, whilst adhering to the brand style guidelines . launch

ActiviaActivia



AUSTRALIAN DEFENCE FORCE.

Also whilst contracted to George Patterson Y&R I designed these landing pages for Defence Jobs - Gap Year program . launch

And Defence Jobs - Navy Aviation. launch



AUSTRALIAN DEFENCE FORCE.

At GPY&R I concepted and designed these Air Force banners. The brief was "Have some fun with it, make them stand out from the crowd!"

The result is these engaging, playful and direct banners that were loved by the client.


Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player


Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player




PALOMA BLEU.

Quaint little Albert Park boutique Paloma Bleu needed a website to compiment their launch and act as a point of contact for thier customers, existing and new.

As with most small businesses there was a limited budget to encapsulate the chicness of the physical store and showcase their exciting local and international labels to thier manily young female client base.

I designed the UI in a templated blog format, which was driven by a Drupal CMS. The result is a very clean, efficient site that was easily achieved within budget . launch

Paloma BleuPaloma Bleu


MCM MEDIA .

I designed these full screen Flash microsites for MCM Media. Working closely with the MCM sales team I made the most of thier extensive UX research to create exciting, engaging and fun competitions.

These fast turn-around projects have strict budget constraints so design time and optimisation for Flash has to be very efficient. All MCM's microsites were developed in Flash AS3 by a third party

TRON LEGACY - Cinema release promotion
TronTron

EASY A - DVD / Blu Ray release promotion
Easy AEasy A

DELL - The 12 Dells of Christmas
DELLDELL

NISSAN MICRA / TAKE40 LIVE - In The City composite logo
Nissan Micra / Take40


ELLERY .

I created this 70's inspired identity and website design/build for Australian fashion
label ELLERY . launch
ELLERYELLERYELLERY


BEC & BRIDGE .

Concept and design of stacked and rectangular identity applications for boutique Australian
womens fashion label Bec & Bridge
Bec&BridgeBec&Bridge


SEVENTH WONDERLAND.

I helped Seventh Wonderland realise thier online potential to showcase their high fashion
swimwear by designing an Art Deco inspired, moody UI . launch
Seventh WonderlandSeventh Wonderland


SWITCH TV .

I conceptualised, wireframed and created the identity and site design for YouTube style
free video portal that unfortunatley never launched.
Switch TVSwitch TV


SWITCH MEDIA V-CMS .

I worked closely with users at Fairfax Business Media and the ABC to wireframe and design this client-side UI for Switch Media Group's Video CMS. Then with the inhouse development team at Switch, worked to refine and execute this powerful backend

I conceptualised the drag and droppable 'Dashboard' modules which were built using Flex, housed in the HTML and PHP framework..

Switch Media V-CMSSwitch Media V-CMSSwitch Media V-CMS


BELL DIRECT .

Based on the existing look and feel I created the page layout and design
for the video portal at investment firm Bell Direct . launch
Bell Direct


HOT LITTLE HANDS .

I produced the website design/build and album cover artwork design for Melbourne band Hot
Little Hands' debut album 'Dynamite in Black & White' . launch
Hot Little HandsHot Little HandsHot Little Hands


HOMESUM .

I used the positive and negative spatial concept used by the Frond
product design as inspiration for the website UI for conceptual homewares
company Homesum . launch
HomesumHomesum


KAREN MILLEN .

In each Karen Millen store there is a crinkle cut mirror, creating a fascinating
visual effect for passers by. I ran with this concept for use during the fitout of
Karen Millen's Chapel Street store
Karen MillenKaren Millen

 
 

CLIENTS

 


MCM MEDIA
SWITCH MEDIA
SEVENTH WONDERLAND
PALOMA BLEU
YIRRKALA ARTS CENTRE
ELLERY
BEC & BRIDGE
ROOFTOP CINEMA
HOT LITTLE HANDS
KAREN MILLEN
FUNTASTIC
KOOKAI
INES BOTANICA
HOMESUM
ENNI
MELBOURNE'S GPO
CANVAS RESTAURANT

 

CONTACT

 

james@abcdf.net.au